Rusk Media raises $9.5 Million in series A For Blockchain Based UGC Gaming Platform

NEW DELHI–(BUSINESS WIRE)–Rusk Media Pvt Ltd, Indian digital leisure firm geared toward GenZ audiences, has raised over $9.5 million in an prolonged collection A funding spherical to launch a blockchain-based UGC-led gaming platform. Seoul-based DAOL Funding and Audacity Ventures led the extension spherical with present buyers InfoEdge Ventures (IEV), Mistry Ventures, Survam Companions collaborating within the spherical.

Rusk Media has raised a complete of $12M within the final three years and counts Nazara Video games and NODWIN Gaming as their buyers, amongst others. The New Delhi-based firm is understood by means of its content material & IPs on social channels Alright! and Playground with over 500M+ month-to-month views, and their exhibits on OTT Platforms.

“We have now confidence in Rusk’s competitiveness in IP creation throughout fiction, non-fiction, and e-sports leisure. As Buyers from Korea, we now have seen the immense potential of domestically generated premium content material and scalability of sturdy IPs. We imagine Rusk is nicely positioned to turn out to be an leisure powerhouse with their plans on their IPs and IP led gaming platform,” stated Chihoon Hyun, Companion at DAOL Funding and co-lead investor for present spherical.

Mayank Yadav, CEO, Rusk Media stated, “With the behavioral shift of the digital native audiences – leisure has remodeled throughout 30-second snackable social movies, OTT exhibits, informal & AAA gaming. Our future plans are two-fold – firstly, scaling our content material with OTT companions through our IPs in India and the remainder of the world, with Playground main the way in which for our growth globally. Secondly, constructing a UGC-led social gaming platform that can allow recreation builders to create video games and publish them on our platform utilizing our recreation developer app that plans to leverage blockchain know-how.”

Whereas the corporate presently creates leisure video content material for his or her audiences – they may quickly launch a UGC-led social gaming platform. UGC recreation creation is turning into broadly standard globally with platforms reminiscent of Roblox turning into staple locations for the age group of 8–14-year-olds within the US and Southeast Asia, and Rusk’s platform will allow recreation builders to create video games utilizing freely obtainable Rusk IP property.

With these developments and an upcoming UGC social gaming platform together with newly acquired capital, Rusk Media is dedicated to ship massive on its promise of disrupting all the leisure ecosystem.